EVOLUTION FRESH: FRESH GREENS CAMPAIGN
ENCOURAGED CONSUMERS TO READ THE INGREDIENT LIST AND MAKE HEALTHIER CHOICES THROUGH DIGITAL MEDIA, PRINT, SHOPPER APPS, AND IN-STORE SIGNAGE. PRINTED ELEMENTS INCLUDED NECK HANGERS, SHELF TALKERS, POSTCARDS, COUNTER CARDS, COUPONS, SHELF WOBBLERS, ETC. ENSURED ALL PIECES PRINTED ON SYNTHETIC STOCK TO AVOID CONDENSATION ISSUES. // 2016
NEW BALANCE: #WhyWeSweat CAMPAIGN
CREATED A ONE-OF-A-KIND SHOPPER MARKETING PROGRAM FOR NEW BALANCE AND DSW STORES—INSPIRING SHOPPERS TO JOIN THE #WHYWESWEAT MOVEMENT. THE CAMPAIGN ENCOURAGED WOMEN TO SHARE THEIR PERSONAL STORIES WITH THE #WHYWESWEAT COMMUNITY. SHOP-IN-SHOP HIGHLIGHT AREA COMBINES 2D AND 3D ELEMENTS. IN-AISLE SIGNAGE CREATES STOPPING POWER WHILE DIRECTING SHOPPERS TO JOIN THE CONVERSATION BY UPLOADING THEIR OWN PHOTOS ONLINE FOR A CHANCE TO WIN ONE OF 20 #WHYWESWEAT SWAG BAGS. // 2016
KRAFT: LOVE OF CHEESE CAMPAIGN
NATIONAL CAMPAIGN WITH BRAD PAISLEY INCLUDING IN-STORE AND ONLINE ACTIVATION. TRAFFICKED AND MANAGED PRODUCTION OF OVER 50 FILES IN ONE WEEK. // 2014